> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sterlinglabs.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking a company's KPIs

> Follow the operating and financial metrics that drive a business, charted over time and searchable by name.

## What the KPIs page shows you

* **Operational** and **Financial** — two tabs: business-activity measures, and accounting measures.
* **Search** — from a long list to a single chart in seconds.
* **KPI cards** — each metric with its history by year or quarter, and a **Market mover** mark on the ones Sterling flags as most important for the stock.

## Where to find it

1. Open the company and select **Research** under its name in the left-hand navigation.
2. In the research tabs, select **KPIs**.

## Using the KPIs page

### Pick the kind of metric

Select **Operational** for business-activity measures, such as volumes, users or units, or **Financial** for accounting measures, such as revenue lines, margins or cash flow. A tab is grayed out when the company has no KPIs of that kind.

### Find a specific KPI

Select the search icon at the top right and type the metric's name. The grid narrows as you type. If nothing matches on the current tab, try the other one.

### Read a KPI card

Each card names the metric and describes it in a line. The buttons on the card switch between a line chart, a bar chart and a table, which gives the exact value for each period. Where a KPI has both, **Y** and **Q** switch between yearly and quarterly figures.

## Tips

* Start on the **Market mover** cards. They're the metrics Sterling flags as most important for the stock.
* Pair the KPIs with the [Earnings](/companies/reviewing-earnings) tab. The Sankey there shows the financial result, and the KPIs show what produced it.

## Frequently asked questions

### There are no KPIs for this company.

Sterling hasn't built a KPI set for that company yet. The page says "No KPIs found for this ticker." rather than showing an empty grid.

### Can I ask about a KPI?

Yes. Open [the Analyst](/analyst/what-is-the-analyst) from the bar on the right edge of the page and ask. On a company page, the Analyst already knows which company you're looking at.

## Related articles

* [Researching a company](/companies/researching-a-company)
* [Reviewing a company's earnings](/companies/reviewing-earnings)
* [Comparing a company with its peers](/companies/comparing-with-peers)


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