What the KPIs page shows you
- Operational and Financial — two tabs: business-activity measures, and accounting measures.
- Search — from a long list to a single chart in seconds.
- KPI cards — each metric with its history by year or quarter, and a Market mover mark on the ones Sterling flags as most important for the stock.
Where to find it
- Open the company and select Research under its name in the left-hand navigation.
- In the research tabs, select KPIs.
Using the KPIs page
Pick the kind of metric
Select Operational for business-activity measures, such as volumes, users or units, or Financial for accounting measures, such as revenue lines, margins or cash flow. A tab is grayed out when the company has no KPIs of that kind.Find a specific KPI
Select the search icon at the top right and type the metric’s name. The grid narrows as you type. If nothing matches on the current tab, try the other one.Read a KPI card
Each card names the metric and describes it in a line. The buttons on the card switch between a line chart, a bar chart and a table, which gives the exact value for each period. Where a KPI has both, Y and Q switch between yearly and quarterly figures.Tips
- Start on the Market mover cards. They’re the metrics Sterling flags as most important for the stock.
- Pair the KPIs with the Earnings tab. The Sankey there shows the financial result, and the KPIs show what produced it.